My 20 year reunion is coming up soon, and I stumbled across classmates.com so I figured I'd check to see who from my graduating class was signed up, especially since its a free service (seemingly). My friend Rita has an entry there, so I sent her an email through the classmates.com email interface. AFTER I'd sent the email, it popped up a little HTML dialog box saying:

Make sure Rita can read your message for free by becoming a Classmates Gold member.

The cost of membership is a small price to pay for the peace of mind you'll get knowing that Rita —or any Classmates member—will be able to read messages from you.



OR Let Rita pay.

That is a classic hook. I'm a poor student in school and doubt I'll use classmates.com for much else, so you probably know which one I chose. Sorry Rita! (Though if you're reading this, chances are you ponied up the money to them, which is a testament in and of itself.)


pax hominibus,
joel